Risk management - Research Paper Examplenstance are events that create potential threats and uncertainty to an organizational priority, while at the same time tainting the overall reputation, image and identity of that organization. Communication crises, on the other hand involve the visual, written, printed or verbal interaction that an organization has with the target audience probable after the occurrence of a crisis.Crisis management, therefore, is a process that involves a company dealing with certain critical events and uncertainties that threaten to harm or disrupt the organizational working course, the public and the company’s stakeholders. Crisis management is a practise that begun in early 1980s after several multinational companies encountered defining moments that led to several business closures worldwide. In public relations, crisis management plays a fundamental role. Nevertheless, it is important to understand the management of crisis by identifying the different types of crises that may befall a company.
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